TBWA\Qatar hired me to illustrate the visitor centre tram tent to promote the new Qatar Foundation tram. The target audience was kids from 5 to 15 years old. Themes were sustainability, green city and renewable energy.
The tent had to be branded with illustrations and iconography that are representative of Qatar Foundation’s buildings and sustainability projects. The main task was to illustrate two main characters, a Qatari boy and a girl that will act as navigators to assist and guide the kids throughout their sustainable journey. The size of the tent was about 20x25x2.8 meters.
Front
Side
Back wall
